Looking for that something special

Throughout my career, I have immersed myself in creativity and creative leadership. I have traveled around the world, speaking at various professional events, but it seems to me that the ones talking about creativity are not the people who have decades’ worth of experience in leading creative teams and businesses. 

That is why I decided to do something about this.

I wanted to find out how the leaders of the most creative organizations in the world do their job. I contacted people I had a lot of respect for and was very thankful for their time. I talked with dozens of people and conducted dozens of interviews. It was hard to narrow them down, but this book includes the fascinating stories of 15 of those inspirational people – stories that dig into your very soul.

We never forget the people who see something special in us and guide us onto a path of growth. That’s why leadership should, above all else, be seen as an effort to make human potential visible. It is vital for companies to delve deeper and deeper into understanding human behavior – while also respecting other forms of life on our planet.

My goal was to write a book that would be based on real-life and be a helpful tool for tackling our changing society and working life. Creative work is about listening to your instincts, and this book, too, was born out of intuition. Gathered on these pages is wisdom that has accumulated over decades, told in the voices of experienced people in creative business leadership. Their insights can teach us so much for the future of creativity in our workplaces.  

I hope that the book will encourage readers to be braver in their search for that something special.

- Timo Kiuru